PBS Expands Reach with Free Streaming on Prime Video

PBS is diving headfirst into the world of free ad-supported streaming (FAST)! They've just announced a major partnership with Amazon that will bring over 150 local PBS stations and the PBS KIDS Channel to Prime Video. This is huge news, marking the first time this programming will be freely available on a major streaming service.

PBS Chief Digital and Marketing Officer, Ira Rubenstein, says they are excited about this new deal:

"PBS member stations will be able to tap into a leading streaming service to offer quality local programming viewers know and love for free,” said PBS Chief Digital and Marketing Officer, Ira Rubenstein. “It’s part of the PBS commitment to make trusted content available to all households across as many platforms as possible. We thank Amazon for giving PBS Member Stations a new and exciting way to grow their digital footprint while engaging with audiences old and new."

Prime Video will also become home to two new exclusive PBS channels: PBS Drama and PBS Documentaries (though this will be for a limited time). And for those who love classic PBS shows, a rotating "pop-up" channel will launch with the beloved Reading Rainbow.

This move by PBS is significant because it dramatically increases the accessibility of their content to viewers who are increasingly relying on FAST services. It also allows PBS to reach a broader audience, especially those who may not have traditional cable or good reception for their local PBS station.