Netflix, Disney, and Others to Invest Record Amount in Streaming Content

According to an article on The Wrap from late last month, Ampere Analysis reports major media companies (Netflix, Disney, Comcast, Google, Warner Bros. Discovery, and Paramount) are projected to spend a record-breaking $126 billion on content in 2024. This represents 51% of the total global content spend.

"Ongoing investment by major studios and streaming platforms into new programming will continue to be key to keeping audiences engaged and entertained. We can expect that the content landscape will see low level growth in 2024 as production schedules recover from disruptions caused by the pandemic and the writers’ and actors’ union strikes," Ampere Analysis research manager Peter Ingram said in a statement.

While these companies are heavily investing in streaming, with $40 billion earmarked for their streaming services, Ampere Analysis predicts that overall content spending growth will plateau as companies prioritize profitability and strategic investments.

Disney is expected to lead the pack with $35.8 billion in spending, followed by Comcast with $24.5 billion and Google with $17.6 billion. Netflix remains the top investor in streaming content, particularly international programming.

My Streaming Life has grown over the years. It will continue to grow. With these staggering figures, one thing is certain: the battle for our eyeballs is far from over.