While Roku remains the dominant player in the cord-cutting market, Google TV is gaining momentum. According to a recent survey from Cord Cutters News, among cord-cutters planning to buy a new streaming device this year, Google TV is the second most popular choice, surpassing Amazon Fire TV. This increased interest likely stems from the recent release of the powerful Google TV Streamer 4K and the availability of affordable options like the Onn Pro 4K.
When asked if cord cutters planned to buy a new device and, if so, what device, this year Roku was the most popular answer with 12.6% of the market. Google TV came in second place with 4.1%, followed by Fire TV at 2.9%, and Apple TV 1.6%. 77.1% said they did not plan to buy any streaming devices this year.
Roku still dominates cord cutting, but Google TV is seeing strong inroads recently. This comes as Google just released a massively powerful Google TV Streamer 4K. Also, Walmart has been pushing affordable but powerful streaming players with its Onn brand of electronics including a new Onn Pro 4K streamer that has become very popular with cord cutters with its powerful specs and a price under $50.
This shift to Google TV seems to have taken equally from Roku and Fire TV though historically Fire TV was the second most popular streaming player with cord cutters.
Google's strategy of integrating Google TV as the default operating system on smart TVs from brands like TCL also contributes to its growing visibility. As streaming platforms increasingly rely on advertising revenue, securing a larger user base becomes crucial, and Google TV seems to be successfully attracting new users.
It's important to note that this Cord Cutters News survey reflects future purchase intentions, not current market share. Roku still holds a commanding lead in overall usage. However, Google TV's rising popularity among those looking to buy new devices suggests a potential shift in the streaming landscape in the coming years.
My Streaming Life has shifted to using Google TV, including the new Google TV Streamer, in the past year. It appears others are considering a shift as well.
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