Cord-Cutting Trend Continues, but Demand for New Streaming Devices Slows Down

While the growing trend of cord-cutting suggests a potential for increased demand for new streaming devices, recent data challenges this assumption. Cord Cutters News surveyed their readers, and surprisingly, 80.9% reported no plans to purchase a new streaming player in the next year. This percentage has been steadily increasing since 2017, indicating a growing satisfaction with existing devices.

Although historically, cord-cutters frequently upgraded their devices to enjoy enhanced features like 4K resolution and voice control, this trend seems to be slowing down. The market has matured, and the incremental improvements offered by new devices might not justify the expense for many users.

The survey results also revealed preferences among those considering a new purchase. Roku led the pack with 8.7%, followed by Google TV at 3.7%. Fire TV and Apple TV garnered 3% and 1.8% of the potential buyers, respectively.

This shift in consumer behavior could be attributed to the rise of smart TVs with built-in streaming capabilities, reducing the need for external devices. Additionally, the existing devices might be meeting users' needs adequately, diminishing the appeal of newer models.

Despite the continued growth of cord-cutting, the demand for new streaming devices may not be as significant as anticipated. Many users are content with their current setups, and the market seems to be reaching a point of saturation. While some upgrades will still occur, the overall pace of device replacement is likely to slow down. My Streaming Life is content as it is.