Nielsen's May 2024 report reveals that free ad-supported TV (FAST) is experiencing significant growth, with Tubi TV matching Disney Plus in streaming share and The Roku Channel following closely behind, and Pluto TV just outside the top ten.
This trend reflects a larger shift in TV consumption, with streaming now accounting for 38.8% of viewership, surpassing both cable and broadcast. When combined with antenna use for broadcast TV, streaming makes up over 60% of total viewing, highlighting the growing popularity of free and alternative options.
This resonates with my personal experience of cord-cutting in 2011, where FAST services were prevalent. My Streaming Life prioritizes cost-effectiveness, and I have always favored free TV options and continue to rely primarily on them. It seems I'm not alone, as the increasing prominence of FAST indicates a broader audience seeking affordable entertainment choices.
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