Netflix price increase

Well, the rumors were right. Netflix is upping their prices. Again.

The highest tier went up $3/month, from $19.99/month to $22.99/month. The middle tier stays $15.49/month, and the ad-supported tier is $6.99/month.

Cord Cutters News reports that Netflix has reintroduced the $11.99/month plan, but it's not showing as available for me.

Maybe it will show up for me later. Maybe it shows up for you. Maybe. But as I write this, the $12 plan isn't back. Not for me, anyway.

Based on the numbers we ran the other day, the $3 increase, which is 15%, would be a net gain if less than 13% of customers with the highest tier drop the service in response. If more than 13% drop the service, then it's a net loss. I think some will drop, but not many. I won't drop Netflix because -- wait for it -- I dropped it long ago. It's not a service I use.

This isn't good news for subscribers, though. If you're a subscriber, and have the highest tier, then you're impacted.

My Streaming Life isn't impacted, but if yours is, I feel bad for you. It may be time to find other ways, cheaper ways, to get good online streaming entertainment.