DirecTV streaming rates going up

DirecTV's streaming service is the latest to raise its prices.

According to a report, and confirmed by small print on the DirecTV Website, prices are going up next month. Cord Cutters News reports the price increase is $5/month on average across the services plans:

DIRECTV has confirmed both its satellite and streaming services will be going up in November. Both DIRECTV and DIRECTV STREAM will go up between $2 a month and $11 a month, depending on your package. The average price hike is $5 a month for most customers.

This news comes a few weeks after DISH announced it would be raising the price of its satellite service.

DIRECTV says they are raising the price of DIRECTV STREAM because they are “adjusting the price of your television package in order to remain competitive in the marketplace, while still delivering the best possible programming. TV networks are continuing to increase the fees they charge DIRECTV® for the right to distribute the content they produce, including movies, shows, and sporting events. We remain steadfast in our commitment to bring you the best programming at a fair and reasonable price.”

The Website shows small print with pricing listed three ways: current, special, and future.

$74.99/mo.
$64.99/mo. + tax

Price subj. to change. $10 off current price for first 3 mos., then prevailing rate. Cancel anytime. Price for new and existing customers changes to $79.99/mo + tax on 11/5/23.

This is just the latest increase over the last 2-3 years, when prices really began to jump. My Streaming Life doesn't use DirecTV streaming, or other similar services. Well, certainly not all the time. I'm not adversely impacted. But a lot of people are impacted, and this is bad news for them. It's harder and harder to find good value, when the price goes up but the content isn't better.