Roku rules

Roku is, again, the king of the streaming platforms.

A report from Beachfront, an advertising company, Roku is the top platform for streaming, with nearly 40% of ads viewed. That's over double the number two platform, Amazon's Fire TV.

Does this mean there are more Roku devices than Fire TV devices? Maybe. Roku has been selling streaming devices longer.

Does this mean there are more people using Roku devices than using Fire TV devices? Probably. Advertising is where the money is, and more views of ads means more views overall. That assumes the number of available ads is the same. That may or may not be true, but it's highly unlikely that Roku has twice as many ads available than other platforms.

Does it mean Roku is a better platform than Fire TV? No. I think it is, but that, like so many things, is really up to the individual. What works for me doesn't necessarily work for someone else. My sisters prefer Fire TV to Roku, but I prefer Roku to Fire TV.

The truth is there is no "best" platform. There is "best for me" and "best for you" and those may or may not be the same thing.

But, when it comes to ad views, the numbers show that there are more eyes on Roku devices than other devices. My Streaming Life has included Roku from the beginning. I understand why so many people use it. It's a great streaming platfrom.