I've not seen all the details of the report -- I don't subscribe -- but a review of the report indicates that five ads in a half-hour segment is acceptable for most streamers.
For every 30 minutes of streaming video, five ads or fewer seemed to be the key number, according to a study conducted by Hub Entertainment Research. Its survey, which asked more than 3,000 US customers between 4 and 74 years old, found that half of the respondents found it reasonable to see 5 or fewer ads. That figure dropped to 38% when the number was upped to six to 10 ads.
That would be fine with me. I don't mind ads, as long as it's not too many ads.
If the ads are too much, I'll consider paying for an ad-free service, if it's available, but more likely I'll go elsewhere. My Streaming Life doesn't cost much, and I'll keep costs down by using ad-supported services. As long as the ads aren't too much.
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