Warner Bros Discovery putting more into streaming?

There are a couple of reports that indicate that Warner Bros Discovery is moving away from cable TV and putting more effort into streaming.

First, there was a report from The Hollywood Reporter about the WBD head of international TV distribution leaving:

In an internal memo seen by The Hollywood Reporter WBD's president of international Gerhard Zeiler announced that Blair would be exiting and also that his post, which he was promoted to in 2019, would not be replaced.

"Last year, we unveiled a new org structure for international, which we believed best positioned us for success at that time. But we also acknowledged that in an ever-changing industry and market, we would need to continue to evolve in a thoughtful and strategic way, along with the climate around us," he said.

"Seven months into 2023, although we remain confident about our trajectory as a business, we are at another inflection point, and one where the global economy has not rebounded as quickly as we had hoped."

The departure of Blair, he said, came after "much deliberation," but was a "necessary structural change to our team design that both flattens and streamlines the content licensing organization."

Then came the speculation. Cord Cutters News suggests that last sentence, combined with actions by Disney that cut cable channels overseas, may be part of a trend:

In the past, media companies have resold their content internationally to other cable networks to air in Europe and around the world. Now it seems that Warner Bros. Discovery is moving in a new direction, much like other media companies have.

Disney has even gone so far as to shut down many of its cable networks, including the Disney Channel in Europe, as it pushes fans to subscribe to Disney+. It is possible we will see something similar here with Max as Warner Bros. Discovery tries to cut out the middleman.

My Streaming Life hasn't had WBD services in a few months. But I haven't watched any of their content on cable in over a dozen years. If this is a trend, and if WBD is cutting back on cable, then the future of streaming looks even better.