The article by Kayla Wassell cites a recent study by Parks Associates that says turnover in OTT services is nearly 50%:
Recent reports from Park Associates found that 37 percent of households subscribe to OTT services through a cable provider. The turnover rate for OTT video services has been 47 percent for quite some time now.
"There is so much to talk about – direct subscription has been losing ground to aggregation, and bundling is becoming more important," said Jennifer Kent, Parks Research Associate’s Vice President.
The comments are where there is more direct talk about rotating services. Some of the comments talk about only subscribing to certain services for a period of time. That's one of the things I've done for some time.
I have had Amazon Prime since before it included streaming services, so I don't really count that. I'm going to have it anyway. The streaming part is a bonus, for me anyway.
Other subscription services are something I usually avoid. I have been rotating services for some time. I will subscribe to, say HBO Max (now just Max) for a month, then cancel and subscribe to, say, Paramount Plus for a month. Then Disney Plus for a month. And so on. One service a month. I watch a lot on everything, and pay a lot less than those that subscribe year-round.
Well, I used to. Max recently ended, and I've not picked up a new service for this month. And I might not. I haven't seen anything I really want to watch on one of the subscription services, so I've been in no hurry. And I'm not sure just what I'll try next, or even when I'll try it.
I did not watch much on Max. My Streaming Life is doing fine without a subscription service right now. While that could change at any time, right now, I like keeping my wallet closed.
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