IMDB TV no more

Have you ever made a silly decision? A stupid decision? A really bad decision?

Have you ever wanted to take it back?

Have you ever thought of something so clever that you came up with and then told everybody and they just looked at you like you had lobsters crawling out of your ears? (Bonus points if  you get the reference.)

Well, that's what Amazon is going through. Or should be going through. They may be still in the phase where they don't realize what a silly thing they've done.

Amazon has rebranded IMDB TV as Freevee.

IMDb TV will rebrand to Amazon Freevee, beginning April 27, in addition to growing its content lineup to include Original movies and expanding internationally into Germany later this year.

The ad-supported video on demand (AVOD) service has grown immensely in the last two years—tripling monthly active users—driven by rapid distribution across living room devices and mobile, an increasing slate of Originals, an always updating library of highly sought movies and TV shows, and over 60 FAST channels.

Yes, I checked the date on the news release. It was April 13th, not April Fools Day. This is for real.

That's a really silly name. They could have gone with Prime Video Free. Or Prime Video with Special Offers -- to copy the name they gave ad-supported Kindle devices. Or just about anything. Heck, IMDB TV was actually a good name. They bought MGM so MGM TV would have been good.

Freevee is just kinda silly.

I'm not really getting all worked up over it. I'm just pointing and laughing. It's silly. I don't know if it's to the point of taking the app off my devices because the name is just too silly, but that's a possibility. I refused to upgrade my TiVo to the Bolt because of how stupid the device looked. So, yeah, removing the app is something I'd do.

I want to enjoy my Streaming Life, not cringe when I open an app.